How to Get Mobile App Installs
About mobile app install ads
This article explains the details about mobile app installs ads. These ads link to your app\'s listing on Google Play or the Apple App store.
These are full-screen ads that tend to have higher clickthrough rates than banner ads, but may have a higher CPC. These appear as someone transitions between screens or pages in an app.
· Sizes for mobile phones: 300 x 250, 320 x 480, and 480 x 320.
· Sizes for tablets: 1024 x 768 and 768 x 1024.
Banner ads appear as a small strip or “banner” across the top of an app page or screen. They’re the most commonly used ad format for mobile. You can upload double-sized images (for example, a 640 x 100 image for a 320 x 50 ad slot) for high-resolution display devices. We’ll auto-adjust the image based on the device’s pixel density.
· Sizes for mobile phones and tablets: 320 x 50, 468 x 60, 728 x 90, and 300 x 250.